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Social Media

Social media is more than publishing content. It's about building an audience that trusts your expertise, strengthening a brand's identity, and creating content that delivers measurable business results.

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Across enterprise organizations and global media companies, I've developed social strategies that combine storytelling, video production, design, and analytics to grow audiences and increase engagement across LinkedIn, YouTube, and emerging digital platforms.

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Building Brands Through Content

At TERREPOWER, I helped establish the company's social identity following its rebrand from BBB Industries, creating a consistent visual language that unified corporate messaging while highlighting the company's portfolio of 28 industry-leading brands.

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From executive messaging to product stories and thought leadership, every piece of content was designed to reinforce a recognizable, professional brand while supporting measurable business objectives.

Growing Audiences on YouTube

Beyond corporate social media, I led the strategy behind TERREPOWER's rapidly growing YouTube presence.

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Working closely with industry expert John Gardner, I helped develop the "Tech Tips" series, combining educational content with personality-driven storytelling that resonated with professional technicians. By leveraging John's credibility and existing audience of more than 100,000 social followers, we transformed the channel into a destination for practical, high-value automotive content.

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The result:

  • Grew the YouTube channel to nearly 67,000 subscribers.

  • Built an estimated annual monetization opportunity approaching $100,000.

  • Created a repeatable content strategy balancing education, entertainment, and brand visibility.

  • Expanded TERREPOWER's reach far beyond traditional corporate marketing.

Enterprise Scale Experience

Prior to TERREPOWER, I spent nearly a decade at Yahoo!, producing and leading video operations supporting one of the internet's largest content ecosystems.

 

While social growth wasn't my primary responsibility, the work supported platforms generating more than 1.4 billion annual video streams, giving me firsthand experience creating content designed for massive digital audiences while balancing editorial quality, operational efficiency, and business objectives.

Corporate brand campaigns

LinkedIn visual storytelling

YouTube growth strategy

Educational video series

Executive communications

Cross-platform content development

Audience-first creative strategy

Performance-focused storytelling

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